The new head of the NHS in England has today encouraged people with potential cancer symptoms to come forward for lifesaving checks.
Ahead of a new campaign launching next week, NHS England chief executive, Amanda Pritchard said that the NHS is open and ready to treat people, and urged anyone with potential cancer symptoms to come forward.
Research shows that three in five people (60%) are concerned about burdening the NHS, with half (49%) saying they would delay seeking medical advice compared to before the pandemic.
Launching on Monday, the next phase of the ‘Help Us, Help You’ campaign from NHS England, with support from Public Health England, will use TV and digital adverts, posters and social media to raise awareness of symptoms of cancers in the abdominal area, urological cancers, and lung cancer.
The ads will feature people with a range of symptoms, such as prolonged discomfort in the tummy area or a persistent cough, and aim to persuade people experiencing these to contact their GP.
Around a quarter of a million people were checked for cancer in June, the second highest number on record, and treatment numbers have been back at usual levels since March. More than 27,000 people started treatment for cancer in June, a 42% increase on the same time last year.
The NHS chief stressed that there could be tens of thousands more people who are not coming forward, either because they’re unaware of common cancer symptoms, or because they feel they would burden the NHS.
Despite abdominal and urological cancers accounting for nearly half (44%) of all cancer diagnoses and two in five (41%) cancer deaths in England, new figures from the NHS show that many people are unaware of common warning signs – which could prevent them seeking help.
Three in five (63%) people said they didn’t recognise discomfort in the abdominal area for three weeks or more as an indication of cancer.
Alongside abdominal and urological cancers, the campaign will also highlight common signs of lung cancer – after research has found that two in five people don’t recognise that a persistent cough for more than three weeks as a sign of the disease. There is also concern the symptom could easily be confused with Covid-19.
NHS chief executive Amanda Pritchard said: “We know that thousands of people could be risking their lives by delaying medical attention for cancer symptoms.
“We are open and ready to treat people with potential cancer symptoms. From Monday, this campaign will remind people of the signs and symptoms to look out for and encourage them to get checked if something isn’t quite right.
“Thanks to the hard work of NHS staff, we are back on track with cancer referrals, diagnosis and treatment so, whether you or a loved one has a routine appointment, or a potential cancer symptom, please don’t delay and come forward to get yourself checked – we would rather see you sooner when any cancer would be easier to treat.”
“It’s incredibly important that people recognise the common symptoms that can signal a cancer diagnosis – and it’s vital that they take action by making an appointment with their GP, that could ultimately save their life.”
3 people collapse waiting in line for COVID testing in Tampa
Three people collapsed while waiting in line at a coranavirus testing site in Tampa on Friday morning, officials said.
Long lines have been reported at many sites around the state as the omicron variant is causing a sharp increase of new coronavirus in many parts of Florida.
Authorities received three medical calls at the Al Lopez Park testing site, according to Lauren Rozyla, a spokeswoman for the city of Tampa. She said one person left before medics arrived, but two women in their 60s, both with a history of blood pressure issued, fainted while standing in line.
American Icon Betty White Dead At 90
Betty White, whose saucy, up-for-anything charm made her a television mainstay for more than 60 years, whether as a man-crazy TV hostess on “The Mary Tyler Moore Show” or the loopy housemate on “The Golden Girls,” has died. She was 99.
People and the Washington Post reported Friday the news of White’s death.
She launched her TV career in daytime talk shows when the medium was still in its infancy and endured well into the age of cable and streaming. Her combination of sweetness and edginess gave life to a roster of quirky characters in shows from the sitcom “Life With Elizabeth” in the early 1950s to oddball Rose Nylund in “The Golden Girls” in the ’80s to “Boston Legal,” which ran from 2004 to 2008.
But it was in 2010 that White’s stardom erupted as never before.
In a Snickers commercial that premiered during that year’s Super Bowl telecast, she impersonated an energy-sapped dude getting tackled during a backlot football game.
“Mike, you’re playing like Betty White out there,” jeered one of his chums. White, flat on the ground and covered in mud, fired back, “That’s not what your girlfriend said!”
The instantly-viral video helped spark a Facebook campaign called “Betty White to Host SNL (please?)!,” whose half-million fans led to her co-hosting “Saturday Night Live” in a much-watched, watch-hailed edition that Mother’s Day weekend. The appearance won her a seventh Emmy award.
‘Google’ is most searched word on Bing, Google says
The top entry on Microsoft’s Bing search engine is for its rival Google, Google has said.
The claim was made in court, as Google made its case to appeal against a €4.3bn ($5bn) fine from the European Union for abusing its market power.
The EU accused Google of using Android’s success in the smartphone market to make Google the default search engine.
But Google says its service is simply the most popular.
“We have submitted evidence showing that the most common search query on Bing is, by far, ‘Google’,” lawyer Alfonso Lamadrid told the EU General Court, as first reported by Bloomberg. “People use Google because they choose to, not because they are forced to.
“Google’s market share in general search is consistent with consumer surveys showing that 95% of users prefer Google to rival search engines.”