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NHS Chief Urges People To Come Forward for Life Saving Cancer Checks Ahead of New Campaign

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The new head of the NHS in England has today encouraged people with potential cancer symptoms to come forward for lifesaving checks.

Ahead of a new campaign launching next week, NHS England chief executive, Amanda Pritchard said that the NHS is open and ready to treat people, and urged anyone with potential cancer symptoms to come forward.

Research shows that three in five people (60%) are concerned about burdening the NHS, with half (49%) saying they would delay seeking medical advice compared to before the pandemic[1].

Launching on Monday, the next phase of the ‘Help Us, Help You’ campaign from NHS England, with support from Public Health England, will use TV and digital adverts, posters and social media to raise awareness of symptoms of cancers in the abdominal area, urological cancers, and lung cancer. 

The ads will feature people with a range of symptoms, such as prolonged discomfort in the tummy area or a persistent cough, and aim to persuade people experiencing these to contact their GP. 

Around a quarter of a million people were checked for cancer in June, the second highest number on record, and treatment numbers have been back at usual levels since March. More than 27,000 people started treatment for cancer in June, a 42% increase on the same time last year.

The NHS chief stressed that there could be tens of thousands more people who are not coming forward, either because they’re unaware of common cancer symptoms, or because they feel they would burden the NHS.  

Despite abdominal and urological cancers accounting for nearly half (44%)[2] of all cancer diagnoses and two in five (41%)[3] cancer deaths in England, new figures from the NHS show that many people are unaware of common warning signs – which could prevent them seeking help. 

Three in five (63%) people said they didn’t recognise discomfort in the abdominal area for three weeks or more as an indication of cancer. 

Alongside abdominal and urological cancers, the campaign will also highlight common signs of lung cancer – after research has found that two in five people don’t recognise that a persistent cough for more than three weeks as a sign of the disease. There is also concern the symptom could easily be confused with Covid-19. 

NHS chief executive Amanda Pritchard said: “We know that thousands of people could be risking their lives by delaying medical attention for cancer symptoms. 

“We are open and ready to treat people with potential cancer symptoms. From Monday, this campaign will remind people of the signs and symptoms to look out for and encourage them to get checked if something isn’t quite right. 

“Thanks to the hard work of NHS staff, we are back on track with cancer referrals, diagnosis and treatment so, whether you or a loved one has a routine appointment, or a potential cancer symptom, please don’t delay and come forward to get yourself checked – we would rather see you sooner when any cancer would be easier to treat.” 

“It’s incredibly important that people recognise the common symptoms that can signal a cancer diagnosis – and it’s vital that they take action by making an appointment with their GP, that could ultimately save their life.”

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‘Google’ is most searched word on Bing, Google says

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The top entry on Microsoft’s Bing search engine is for its rival Google, Google has said.

The claim was made in court, as Google made its case to appeal against a €4.3bn ($5bn) fine from the European Union for abusing its market power.

The EU accused Google of using Android’s success in the smartphone market to make Google the default search engine.

But Google says its service is simply the most popular.

“We have submitted evidence showing that the most common search query on Bing is, by far, ‘Google’,” lawyer Alfonso Lamadrid told the EU General Court, as first reported by Bloomberg. “People use Google because they choose to, not because they are forced to.

“Google’s market share in general search is consistent with consumer surveys showing that 95% of users prefer Google to rival search engines.”

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Rapid house price growth continues in September

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Annual house price growth of 10% or more has been recorded for each of the past five months, according to data from the Nationwide.

The UK’s largest building society said that prices in September were up 10% compared with a year earlier, a slight slowdown from 11% in August.

The double-digit rise was driven by recent activity in Wales and Northern Ireland, the lender said, with London still seeing the slowest growth.

The typical home now costs £248,742.

Rapidly rising house prices continues to create financial problems for potential first-time buyers, despite record low mortgage rates being offered by lenders.

A recent report by the Office for National Statistics (ONS) said that people in tourist hotspots – which have become increasingly popular for relocating buyers – were at risk of being priced out of buying a home in the areas where they worked.

Nationwide bases its house price estimates on its mortgage data, and Robert Gardner, the building society’s chief economist, said that property values had continued to rise more quickly than earnings, which meant affordability was becoming more stretched.

“Raising a deposit remains the main barrier for most prospective first-time buyers. A 20% deposit on a typical first-time buyer home is now around 113% of gross income – a record high,” he said.

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Fuel diverted from large firms to forecourts in UK to ease crisis

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Fuel is being diverted from large firms in the UK to garage forecourts in a move that could threaten to disrupt online deliveries, The Telegraph reported on Wednesday.

UK government officials have instructed executives running Britain’s network of fuel terminals to send tankers heading for large companies to garages and service stations instead, the newspaper said https://bit.ly/3kSWTL6, citing industry sources.

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